Is Brand Loyalty the Driving Force behind Return Guests?

Given our attitude about owning the best brands, it isn't farfetched to believe that when we make room reservations, a hotel's brand (quality) [...], Enjoy your stay here. ... When travelers make a decision on where to stay, they don't solely depend upon the opinions of travel agents or familiar hotel brands. The internet has revolutionized the way the world works, there are instant online comparison tools that can be and are used to compare locations, price, star ratings ...